Fashion Industry: Ready To Face The Future

The fashion industry is very complicated. There are no standard fashion companies. They come from a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets.
The industry is made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and other companies who outsource production but retain control over parts of the production process.

Moreover, companies functioning in the high fashion segment often face a different kind of pressure as compared to those functioning with commodity fashion goods.

All of these aspects combine to make the fashion industry one of the most complicated industry. Yet, various issues can be noticeably recognized as common across the industry.

. Consumers have the power

. Supply chains are complicated

. Product launching and delivery takes time

. Companies must be able to manage a product mix

. Inventory control maintenance is important

. Impact of the latest technology on the fashion industry

. Copyright issues for fashion designs
Consumers have more power

Today’s buyers have more purchasing power then ever before and are less tolerant due to increased time pressure in today’s lifestyles.

They are more aware about environmental and human rights issues and have superior quality demands. They demand a huge variety and more frequent changes in the choices available to them. Moreover, they also expect immediate availability of perfect matching set of garments and accessories in their preferred color and size combinations in the same store.

In terms of satisfying the consumer’s needs, retailers are the first in line, but all companies in the supply chain are driven by the prerequisite to anticipate the expectations and requirements of their customers. From design to production and to the final sale, all members of the supply chain need to check that stores are stocked with the correct requirements when the consumer needs to buy!

The companies that are quick to respond to the consumer requirements are those that will remain profitable in an environment of rapid global competition and increasing material and operational costs.
Supply chains are complicated

The fashion industry is distinguished by global supply chains and complicated logistics. Labor and transportation costs often determine where production takes place and outsourcing of all or part of production is common. Companies throughout the industry have to deal with global sourcing problems and need to regularly evaluate their sourcing strategies.

Production work is often done across multiple places, which may be also located in different countries. Setting up of cutting, sewing, subcontracting and transportation, and the synchronization with raw material supply, is a very tedious process.

Product launching and delivery takes time

While working through the many pre production steps, including yarn or fabric selection, garment development, specification and sampling, the industry takes a long time to introduce a new product in the market.

Both, the complex nature of the supply chain and the global nature of production add to the industry’s long lead times. This arrangement of long time-to-market and long lead times does not correlate with the need to react immediately to changes in customers requirements.

The ever changing seasonal and trend driven nature of the industry depicts that the product life cycles are too short. Even for cyclic demands where the life cycle may continue further, there are often small changes to design, and color or size combinations may be changed. The logistics of managing the large number of styles and maintaining stock keeping units is a difficult practice.
Companies must manage a product mix

Besides long lead times, fashion producers are stressed to constantly design and develop new product lines to maintain retailers’ interest and increase consumer sales. Producers have noted that in order to maintain this speed, raised flexibility and quickness to satisfy changing customer demand, which is quicker than ever before, it is very challenging for them to judge or come out with such types of products. Gone are the days when a perfect fashion trend direction decided what consumers wore. At present, many styles are available, and with rising globalization, consumers can approach fashion news through latest media tools.

Fashion products change frequently, from hosiery and basic underwear through medium-priced high street brands, to exclusive high fashion brands. Managing brand awareness and brand loyalty is a serious task in retaining the position in the market. Margins in repetitive basic products are low, so neither a retailer nor a manufacturer can ever afford being out of stock.

Shifting to the high-end fashion sector, margins increase and sales volumes are lower, but consumers demand an ever changing range of choices, forcing the companies to produce multiple collections per year.

Many companies have to put in efforts to overcome the added challenge of arranging a mix of repetitive lines and collection-driven products, and a requirement to segment their product range and arrange the different segments in a suitable way. From design to demand planning, sourcing, production, distribution and sale, the demand of various product segments must be separately tackled if companies need to perform well.

Companies require clarity about the sector of the market they are targeting, and they have to direct their business in that way.

Inventory control management is important

Companies try to keep inventory levels at a minimum in all industries. In the fashion industry the requirement to maintain inventory levels under control is worst due to less product life cycle. In this industry, there is only one solution to sell the goods.

For collection-driven brands, the entire floor sets must be in the retail stores when these products are introduced, otherwise the chance to sell the goods is missed and obsolescence exposure is a high risk.

For the products that are frequently in demand, it is crucial that retailers and suppliers do not undergo stockouts. This part of the market does not possess the same level of brand loyalty, and customers may well be attracted to shift brands if the color and size they required is not immediately available in the stores when they need to buy.

For all companies, the balancing action of keeping inventory at the necessary level to fulfill demand, while ensuring that they are not left out with obsolete inventory, is a main problem.
Latest technological impact on fashion industry

Recently, the Burton Amp jacket, what is depicted as “the world’s first and only wearable electronic jacket with an integrated Apple iPod” was introduced.

According to some fashion experts the clothes will soon turn into accessories for your gadgets. Today new technologies are much involved with clothing and apparels that you can not judge whether you are wearing technology or whether technology is wearing you?
Besides, electronics will keep decreasing in size to such an extent where we would no longer considerably need the objects to hold them. Hence, today the fashion industry is experiencing new challenges: “intelligent textiles”, “smart clothes”, “i-wear” and “fashion engineering” and are only a few of the trends which will transform the entire fashion industry within the next decade.

Nowadays, many new materials and technologies are applied in textiles and accessories when they are still too costly or primitive for other applications. A wide variety of electronic devices can already be made into clothes and this will rise. New fabrics are already being developed to offer power generation – by using solar power, electromagnetic, thermal and mechanical means.

The combination of high-technology into textiles, e.g. modern communication or monitoring systems or the development of new materials with new applications, has just begun, but the branch has already moved in a gigantic expansion for this sector. Particular applications for the health and security sector, e.g. clothes with extern monitoring systems, already today exist in a large quantity.

Within the coming few years, we’ll see a lot more new applications in garments with latest technology. Hence, there are many designing challenges for fashion designers and engineers for making most demanding fashionable wears.

Copyright issues for fashion designs

Fashion apparel is a multi-billion dollar business that has no national boundaries due to its global existence. Designers, retailers and consumers decide their statements according to international fashion trends. In the last decade, consumer awareness of particular designers has also raised dramatically. Magazines and newspapers also cover the fashion industry as a part of their national news coverage, concentrating on the dynamic world of creative designer expressions.

The common man is very much aware about names and faces of fashion models and the designers for which they model. At present many television channels and feature films involve the fashion industry. Consumers can now identify the various types of designers and designs.

Today, many designers find inspiration from street fashion, celebrities, vintage styles and other designers’ work. Even though there are possibilities of duplication in products and designs due to easy accessibility of the latest printing and computer technology, and due to appearance of the regional or traditional designs in apparels worldwide, it can not be ignored easily. It is really a challenging task to cope with this issue globally.

Designers – The Gods Of Fashion Industry

Fashion designers help create the billions of clothing articles, shoes, and accessories purchased every year by consumers. Fashion designers working for apparel wholesalers or manufacturers create designs for the mass market. Fashion designers are the people who create the elegant, whimsical, fun, silly, and often expensive clothes we see parading down runways twice a year. Fashion designers design and create clothing and accessories for men, women and children. Some high-fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores.


Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Fashion designers have brought about a storm in this glamour world with their commendably fabulous variety. Fashion industry has always welcomed new talent giving rise to the budding stars of tomorrow. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.

Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Throughout the early 20th century, practically all high fashion originated in Paris, and to a lesser extent London. At this time in fashion history the division between haute couture and ready-to-wear was not sharply defined.

Designers know they have this power, and will continue to use it to influence global fashions throughout the eras. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Designer brands which have a ‘name’ as their brand such as Calvin Klein or Ralph Lauren are likely to be designed by a team of individual designers under the direction of a designer director. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

Popular Western styles were adopted all over the world, and many designers from outside of the West had a profound impact on fashion. Currently, modern fashion has seen a reference to technology such as designers Hussein Chalayan and Miuccia Prada who have introduced industrial textiles and modern technology into their fall collections. Mass market designers generally adapt the trends set by the famous names in fashion. Increasingly, many modern high-end designers are now beginning to turn to mass market retailers to produce lower-priced merchandise, and to broaden their customer base. Perhaps most importantly, designers use their imaginations to come up with new ideas.

There are a number of well known fashion design schools worldwide. Most fashion design courses last for three years. As well as teaching students about the artistic and technical side of the subject, some courses include a year working in the fashion industry, to give students a taste of commercial fashion design. Others offer the chance to visit fashion houses abroad.

Indian Fashion – The Emerging Trends

The Indian fashion industry has evolved a lot over the past few years. Indians are now more conscious of what they wear. The rising incomes of the people have led to the increase in demand for designer outfits.

While earlier only the rich could afford such clothes, these days’ affordable prices and easy availability have made fashion accessible to almost everybody. The market of branded clothes has been increasing steadily. More and more people are switching over to branded clothing. Several national and international brands have found favor with the Indian masses. Here are some factors that have played a crucial role in the evolution of Indian clothing.

Malls – The mall culture have taken the country by storm. These malls offer a wide array of branded clothing all under one roof. Some of the most well-known malls in the country include Lifestyle, Westside, Pantalons, Globus etc. These outlets offer an international shopping experience to the buyers. There are also family stores that are slowly emerging as the shopping hub for a vast majority of Indians. These stores are equipped with clothing for the entire family. Some of the well-known family stores in the country include Big Bazaar, Maxx, Roopam, Fashion Station etc.

Boutiques – Another feature of the Indian fashion scenario is the ever-increasing presence and popularity of boutiques. A boutique is a small shop that sells unique designer products designed by a particular designer. A large chunk of Indian designers sell their ware through their boutiques. Boutiques can be online or offline and both are equally popular among the shoppers.

Fashion shows – Beauty pageants and fashion shows have also had a considerable influence on the Indian fashion scenario. Some of the best designers showcase their works through the outfits worn by the men and women in the fashion industry. In fact, India has garnered a lot of exposure and appreciation through such events. The 90s witnessed the start of the fashion boom in the country. With Indian beauties like Aishwarya Rai and Sushmita Sen winning international beauty pageants, Indian fashion got a huge boost.

Fashion institutes – That fashion is a serious business in India is revealed in the increasing number of fashion schools in the country. Several thousand designers pass out from these institutes every year. There has never been a busier time for the fashion industry as now. Today, the fashion industry is at par with international standards.

Hollywood and Fashion

If you are a follower of fashion then you’ll know that it is always changing. It is hard to keep up to date with what is hot and what is not because there is so much that fashion covers.

However life is made easier by the fact that by definition, fashions are popular. This means you can look to what other people are wearing and use this to influence your own style.

Hollywood has always been an influence on fashion, simply because it is packed full of well known names. People often strive to have the life of a celebrity and being able to dress like someone famous is often the first way to go about achieving this.

Hollywood Through The Ages

We are well and truly in the midst of celebrity culture. Thanks to the media and places like social networking websites, the influence that celebrities have is bigger than ever. Now we know exactly what all of our favourite faces are doing, more or less all of the time which means that we are more influenced now than ever before by their lifestyle.

However just because now seems to be bigger than ever that doesn’t mean that historical Hollywood hasn’t influenced fashions and trends. In the past, fashions may have been slower to catch on and grow in popularity but they have always been there. Even back in the day women strived to have a figure like Marilyn Monroe or a dress like Audrey Hepburn.

Modern Hollywood

There are many famous faces around these days that influence fashions and trends. Teen stars like Selena Gomez and Hilary Duff have had a massive affect on the way that the younger generation look. However it isn’t just the younger generation that are affected, people all of ages look up to their favourite celebrities when it comes to fashion.

These days fashions follow through make quicker because there are fashion blogs and media pages which detail exactly what each celebrity was wearing, where you can buy the outfit from and how to dress in a similar way on a budget.

Following Hollywood Trends

Many people panic about fashion and dressing well because they worry about how they are going to be able to dress like their favourite famous person.

Thankfully the world of retail is better than ever which means that being able to get hold of affordable clothing is hassle free. If you follow fashion blogs and even read things such as celebrity magazines you can usually get hints and tips on how to source clothes without breaking the bank.

This month saw Isla Fisher wear a long lace black and white dress to the Now You See Me Premier. This quickly got the attention of the media for all the right reasons. It is expected that similar dresses will soon be on the high street and become this seasons must have!

Lace is well and truly in trend this season, thanks to Isla Fisher and people like Nicole Kidman who wore a white lace dress to the Cannes Film Festival. Lace is definitely going to be top of the seasons fashion must-haves which is further proof to have much influence Hollywood has on fashion

A Change In Trends

We all know that celebrity popularity changes all the time, whoever has a film out or has done something good is usually the one making the headlines. It is then that these celebrities have the most influence – this is partly the reason why fashion and clothing trends change so often

Types of Fashion and Clothing

People use clothing and fashion to help identify with a certain social group, communicate, show status, or a means of self-expression. Many people rely on the chosen style of clothing to help give an extension of their personalities. Fashion is certain to vary in regards to social group, occupation, status, age, region, country, religion, culture and similar other factors. A preferred style of fashion is certain to relate to form and function, as well as personality and social needs. Fashionable clothing is certain to fall into a variety of classifications and categories, including:

High Fashion

High fashion (also referred to as Haute Couture) is the more exclusive and custom-made outfits created by the top fashion designers and design houses. This style of clothing is made to the match the specific client in relation to body type, taste, color and measurements. Many of the materials are carefully sourced to help provide the more unique and distinctive finish. High fashion clothing is of course expensive and this limits its availability in the fashion world.


The ready-to-wear clothing line (also call prĂȘt-a-porter and off-the-rack) is the more standardized clothing which is pre-made and available in a variety of sizes to match a specific person. Ready-to-wear clothing isn’t able to give the precise fit offered by the custom-make range. They are sold in standard sizes to fit the majority of the shopping public. Petite-size and plus-size outfits are also available in this range, but there is certain to be less choice offered compared to the standard sizes. A selection of high-end off the rack fashion outfits are offered by some of the finer fashion houses to make the well-known fashion brands more accessible to the wide marketplace. The clothing in the ready-to-wear line is manufactured in less expensive fabrics compared to what is likely to be seen with the bespoke clothes.

Mass-market fashion

Mass-market is a clothing line that is cheaply and quickly produced in high volume in the more standard sizes using large manufacturing facilities. Mass-market clothing is often known by the term disposable fashion since it is often seasonal in nature and manufactured in the cheapest materials available. This range is the most readily available fashion choice and offered at the most affordable end of the market.

All in all, by investing in the right type of fashion clothing to match the lifestyle and personality, it shouldn’t be difficult to buy the preferred outfit to match the specific casual or formal occasion.